Societe Generale had the second April hardly expected that their forecasts for the end of 2013 should be fulfilled after only 13 calendar days.
The 2nd of April, the finance house Societe Generale published an analysis titled "The end of the gold era". In this the financial services company announced the expectation that the price of gold was facing a collapse, with a marked decline as a result. Their assessment at this time was that gold would fall from the current 1575 USD per. ounce to 1375 USD per. ounce at the end of 2013. Compared to the price at the end of 2012 it had the 2nd of April already droped almost 100 USD per. ounce from 1673 USD per. ounce to 1575 USD per. ounce, but this was a steady and slowly drop over three months.
